Statistics show that the market of building materials and home furnishings in China has exceeded 4 trillion yuan in 2014 after more than 20 years of development, and maintained a stable growth trend. In 2018, the market scale of China's household building materials will reach 4.34 trillion yuan, while in 2019, the market scale will further increase to 4.43 trillion yuan.
Since 2009, more and more traditional home building materials enterprises began to enter the field of e-commerce. According to the statistics of China e-commerce research center, the online sales scale of household building materials industry increased from 17.7 billion yuan in 2009 to 320.79 billion yuan in 2018, with a compound growth rate of 38%, significantly faster than the offline sales growth level. From 2014 to 2018, the online penetration rate of home furnishing industry increased from 2.9% to 7.4%, and it is predicted that it will increase to 8.5% in 2019.
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